Apple's back to school promo offers gift cards if you buy a MacBook Pro or Air, iPad Pro or Air
Apple has launched a back-to-school promotion offering gift cards or accessories with the purchase of select MacBooks and iPads for students and educators. The promotion varies by region and is available for a limited time.
Why it matters
This promotion influences consumer purchasing behavior in the education sector and highlights Apple's global retail strategy.
Apple recently enacted a major price hike for its core products including the MacBook Air, MacBook Pro, iPad Air and iPad Pro. And other devices, of course, but we’re calling out these four specifically because they are part of Apple’s back to school promo.
Apple's back to school promo offers gift cards if you buy select MacBook or iPad models
The campaign will run for a limited time (until August 27) and is only for students and educators. And no, the MacBook Neo is not part of it, unfortunately. So far, we’ve seen this program go live in the US, Canada, Malaysia, the Philippines, Thailand and Taiwan. Do check your local Apple.com, the promo may have gone live since we last looked.
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