Apple's App Tracking Transparency treated its own apps better than rivals

Apple will change its rules on how app providers can use user data on iPhones and iPads for personalised advertising. The Bundeskartellamt objected to the way in which Apple had designed different consent requests for Apple’s own offerings and third-party apps. Apple considers its rules (set out in its so-called “Apple Tracking Transparency Framework”, ATTF) to be compliant with competition law; nevertheless, the company offered commitments which the Bundeskartellamt has now declared binding. The proceeding has thus been concluded.