Apple's 2026 Back to School Offer Just Went Live in Select Countries - MacRumors
Apple has launched its 2026 Back to School promotion in several Asian countries, offering students and educators free accessories with the purchase of eligible Macs or iPads. The promotion varies by region and is scheduled to run through August 27.
Why it matters
This promotion is a key driver for Apple's educational market share and influences consumer purchasing behavior during the back-to-school season.
Apple's annual Back to School promotion is now live in select countries in Asia, including China , India , Malaysia , the Philippines , Singapore , Taiwan , Thailand , and Vietnam .
The offer provides college students and educational staff with a free item with the purchase of an eligible Mac or iPad model. The exact offer varies by country, with options including a pack of four AirTags, AirPods 4, an Apple Pencil Pro, or an Apple gift card. You can also opt to receive a discount on some higher-value accessories.
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