Bloomberg·2 min read·medium
Apple’s $2,000-Plus Foldable iPhone Was a Decade in the Making - Bloomberg.com
M
Mark Gurman
✦AI Summary
Apple has been developing a foldable iPhone for over a decade, with CEO Tim Cook showing significant interest in the category since 2020. The project reflects the company's long-term strategy to enter new hardware markets.
Why it matters
As the smartphone market matures, foldable technology represents a critical potential growth area for Apple to maintain its premium market position.
Around 2020, Apple Inc. Chief Executive Officer Tim Cook returned from a trip to Asia unusually…
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