Apple’s $2,000 foldable iPhone launches amid strong demand - Honolulu Star-Advertiser
Apple has launched its first foldable smartphone, the iPhone Duo, priced at $2,000. Despite strong demand, the launch lacked the massive queues of previous years as sales were rationed and limited to online orders in many regions.
Why it matters
This marks a significant shift in Apple's hardware strategy as it enters the competitive foldable market under new CEO John Ternus.
Brian McClure of Austin, was the first in line to purchase Apple’s new foldable iPhone Duo phone on the launch day at the Apple store in Austin, Texas, today.
SYDNEY/SHANGHAI/LONDON >> Apple's first folding phone, the iPhone Duo, hit stores around the world today with a price tag of about $2,000 and less of the fanfare that accompanied previous iPhone launches.
From Singapore and Shanghai to London and San Francisco, demand was strong but with sales rationed, there were fewer of the round-the-block queues and overnight camp-outs that once marked new iPhone days.
Competitors such as Samsung Electronics and Huawei Technologies have sold premium foldable phones for years and the Duo is a test of whether Apple can reinvent the small foldable mobile market the way the iPhone did for smartphones.
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