Apple’s $1,999 iPhone Duo hits stores Friday amid limited supplies - Yahoo Finance
Apple's new foldable iPhone Duo has launched with extremely limited supply, leading to long lines and significant scalping on secondary markets. The device is a major strategic shift for Apple as it attempts to boost its average selling price.
Why it matters
The success of the iPhone Duo is critical for Apple's revenue growth, as the company shifts its release strategy and leans into high-end hardware innovation.
Apple's iPhone Duo hits stores today with limited supplies and long lines Daniel Howley · Technology Editor Fri, October 23, 2026 at 10:13 PM GMT+8 2 min read AAPL -0.14% Apple's ( AAPL ) iPhone Duo goes on sale today, but limited supplies and long lines outside Apple Stores mean you'll have to be lucky to get your hands on one.
Preorders for the company's first foldable smartphone sold out almost immediately last week, with delivery times currently pushed out well into late January.
Apple said it planned to have some Duos available in stores but expects them to sell out quickly.
"On Friday morning, our teams look forward to welcoming customers at Apple Stores to experience iPhone Duo and the incredible iPhone line-up for themselves," Apple said in a statement earlier this week.
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