Apple's $1,999 Foldable Could Help Keep iPhone Prices In Check - Forbes
Apple is reportedly planning a $1,999 foldable 'iPhone Ultra' to target affluent consumers and offset rising component costs. This strategy aims to maintain current price points for the standard iPhone 18 Pro models while segmenting the market.
Why it matters
This reflects a broader trend in the tech industry of using ultra-premium hardware to maintain profit margins amid market saturation.
Consumer Tech iPhone Ultra Price: Apple’s Foldable Must Protect The iPhone 18 Pro By Ewan Spence ,
The article provides a business analysis of corporate strategy without taking a stance on the product's value.
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