Apple restricts dating apps and AI companions to users 18 and up
Apple is updating its App Store policies to require an 18+ age rating for all dating apps and AI companion services that feature romantic or sexual content. This move is part of a broader effort to enhance child safety and privacy protections across its global platform.
Why it matters
This policy change significantly impacts the business models of AI companion startups and dating apps, forcing them to restrict their user base and adjust content descriptors.
Apple is adjusting its App Store policies to make it more difficult for minors to use online dating apps or AI companions that engage in “sexual or romantic content,” the tech giant shared in an announcement to developers on Monday.
The new rules follow other changes the company has made to better protect minors, which include the rollout of its age assurance technology globally and more parental controls and child safety features .
While most major dating services typically restrict their platform to adults, Apple’s new policy will require all apps offering dating or romantic relationship features to carry an 18+ rating. Starting November 16, developers will be required to include new content descriptors to ensure their app’s age ratings reflect its features, the company said.
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