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TechCrunch·3 min read·medium

Apple rescues Hide My Email feature from the privacy scrap heap

Z
Zack Whittaker
Apple rescues Hide My Email feature from the privacy scrap heap
AI Summary

Apple has reversed a decision to change its 'Hide My Email' feature domain from @icloud.com to @private.icloud.com after user backlash. The company confirmed the feature will remain as is, maintaining its effectiveness for privacy-conscious users.

Why it matters

This highlights the power of user feedback in shaping privacy-focused product development and the ongoing tension between platform security and user experience.

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Apple has reneged on a planned change to its Hide My Email feature that users said would have made the privacy tool less effective.

Hide My Email is a privacy feature for paying iCloud+ users that generates a unique and disposable email address to give websites instead of a person’s real email address and still have emails route to their regular inboxes. The benefit of the email-hiding feature is that privately generated email addresses cannot be distinguished from regular Apple users with an @icloud.com email address. However, the feature still allows Apple to tell law enforcement who is behind a masked email address .

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