Apple raises iPhone prices as memory shortage drives costs up
Apple has increased the prices of its new iPhone 18 Pro and Pro Max models by $100. The company attributes these hikes to a global memory shortage driven by the high demand for AI-specialized chips.
Why it matters
Rising hardware costs reflect the broader economic impact of the AI boom on consumer electronics supply chains.
Apple announced the latest edition of its iPhone Pro and Pro Max models Cheng Xin/Getty Images Apple unveiled the iPhone 18 Pro and Pro Max. The phones will cost $100 more than the previous iPhone 17 Pro models. Tech companies have repeatedly cited the global memory shortage as a reason for hiking prices. Your next iPhone is going to cost you. On Tuesday, Apple unveiled the new iPhone 18 Pro and Pro Max — with price tags $100 higher than the previous Pro models. Apple has yet to announce the entry-level iPhone 18. The announcement illustrates how the global memory shortage has stretched a company as dominant as Apple. In his final earnings call as CEO, Tim Cook said that Apple had "reluctantly raised prices" of iPads and MacBooks due to the memory shortage.
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