Apple raises all iPhone prices by $100, discontinues iPhone 17 Pro
Apple has discontinued the iPhone 17 Pro series following the launch of the iPhone 18 Pro and has implemented a $100 price increase across several existing iPhone models. This shift marks a change in Apple's typical pricing and product lifecycle strategy.
Why it matters
Price adjustments and product lifecycle changes by major tech companies like Apple significantly impact consumer electronics markets and inflation trends.
Apple has discontinued the iPhone 17 Pro and iPhone 17 Pro Max following Apple's iPhone 18 Pro launch. We covered the new iPhone 18 Pro and iPhone 18 Pro Max here.
The change means Apple is no longer treating the iPhone 17 Pro models as part of its current lineup. Both phones are gone from Apple's US online store. The store's old iPhone 17 Pro buying page now redirects to the general iPhone page.
That comes exactly one year after Apple announced the iPhone 17 Pro series on 9 September 2025, and just short of a full year after sales began on 19 September. When we covered the iPhone 17 launch, the iPhone 17 Pro started at $1,099 for 256GB, while the Pro Max started at $1,199.
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