Apple proposes to take a 15% cut of purchases made outside the App Store
Apple has proposed a 15% commission rate for purchases made through external links in iOS apps following a long-standing legal battle with Epic Games. The proposal includes lower rates for small businesses and specific partner programs, aligning closer to Google Play's fee structure.
Why it matters
This decision impacts the revenue models of millions of app developers and sets a precedent for how major platform holders can monetize their ecosystems under regulatory scrutiny.
After trying and failing to delay the matter, Apple on Thursday submitted its proposal for the commissions it wants to charge on purchases made using external links inside apps on its iOS devices.
In a new filing in the U.S. District Court of Northern California, Apple proposed new commissions of 15% for standard apps, with further discounts for developers who are enrolled in special Apple programs.
Under the proposed structure, small business developers would pay a 5% commission on payments, while those in the Video Partner Program, News Partner Program, and Mini Apps Partner Program would pay 10%. Subscription renewals would also be reduced to 10%, the filing states.
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