Apple product launch event Oct. 28. Analysts expect touchscreen laptop
Apple has scheduled an event for October 28 in Los Angeles, with analysts predicting the introduction of new Mac devices, potentially including a touchscreen laptop. This follows a shift in leadership and a change in the company's product launch strategy.
Why it matters
As a major tech leader, Apple's potential move into touchscreen laptops represents a significant shift in product design philosophy and market strategy.
Apple announced a product launch event on Oct. 28, sending invitations on Monday to media and analysts for an "Apple Experience in Los Angeles."
The email says "Pro and tell," suggesting the launch will focus on high-end "Pro" devices with powerful homegrown chips.
Ben Reitzes, an analyst at Melius Research, wrote in a note on Monday that he expects new Macs to be introduced, "including a touchscreen notebook," this fall. He said that for CEO John Ternus, who succeeded Tim Cook last month, the launch cadence marks a "meaningful shift" from what has been two events a year.
Apple's invite to media for the event. Apple It will be Apple's third launch in Ternus' brief tenure, following an event at company headquarters for new iPhones, including the foldable Duo, and a gathering in New York centered around smart home hubs and a new speaker with a screen called HomeView.
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