Apple overhauls its EU App Store fees, loosens rules for alternative app stores
Apple has revised its fee structure for apps in the European Union to comply with the Digital Markets Act. The company is replacing its per-install fee with a flat 5% commission for apps distributed outside the App Store and adjusting in-app purchase fees.
Why it matters
These changes represent a significant shift in Apple's business model in response to aggressive EU antitrust regulation, impacting how developers monetize software.
Apple on Tuesday announced a simplified commission structure for apps in the European Union in an effort to resolve its disagreements with the European Commission over the tech giant’s business terms. Under the new model, Apple will replace its per-install Core Technology Fee with a flat 5% commission on apps distributed outside the App Store or on the web. Apple also adjusted its rates for alternative payments and for its own in-app purchases, and made it easier for developers to open alternative app stores.
The changes mark Apple’s latest attempt to create App Store business terms that comply with EU regulations, after years of back-and-forth with regulators over the terms’ complexity and fairness.
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