Apple opens up App Store to new competition in Brazil

Apple has agreed to allow developers in Brazil to distribute iOS apps through alternative marketplaces and use third-party payment systems. This move follows similar regulatory pressures in the EU and Japan, marking a shift in Apple's control over its app ecosystem.
Why it matters
This represents a global trend of antitrust regulators forcing major tech companies to open their closed ecosystems to competition.
Apple announced on Thursday that developers in Brazil are now allowed to distribute their iOS apps through alternative app stores and process payments for digital goods and services outside the App Store.
The report objectively covers regulatory developments and company policy changes without taking a side.
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