Apple One Just Went Up in Price in These Countries
Apple has increased the subscription prices for its Apple One Family and Premier plans in several European countries. This marks the third round of price hikes for these services this year as the company seeks to boost its services revenue.
Why it matters
The recurring price increases reflect Apple's strategy to leverage its ecosystem to drive consistent revenue growth despite potential consumer pushback.
Apple has raised the prices of the Apple One Family and Apple One Premier plans in select countries in Europe, with the company notifying affected subscribers via email starting today. The updated prices take effect immediately for new subscribers, while existing subscribers will see the increase applied on their next renewal date .
Apple One Family has gone up in price in the following countries:
Apple One Premier went up in price in three countries only:
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