Apple One and Apple TV subscription prices increase by up to 20 percent

Apple has increased the monthly and annual subscription prices for Apple TV+ and its Apple One service bundles. This marks the latest in a series of price hikes as the company continues to prioritize its services revenue segment.
Why it matters
Rising subscription costs reflect a broader industry trend of streaming services increasing prices to improve profitability and offset content production costs.
Apple subscriptions Apple One and Apple TV subscription prices increase by up to 20 percent Annual Apple TV subscriptions get the biggest bump.
25 A scene from ther Apple original series Silo . Credit: YouTube/Apple TV A scene from ther Apple original series Silo . Credit: YouTube/Apple TV Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav Apple increased the price for a monthly subscription to Apple TV by $2, to $15, today.
Annual prices increased by 20 percent from $99 to $119. Current subscribers will receive one month’s notice before paying the new prices, Apple said, per Variety .
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