Apple Music unveils new identity built around sound
Apple Music has unveiled a new visual identity that translates sound into physical forms using liquid, light, and glass-inspired motion. The redesign includes a new logo and wordmark developed through audio-frequency experiments.
Why it matters
This reflects a shift in branding strategy for major tech companies, focusing on sensory-based design to differentiate digital services.
Apple Music unveils new identity built around sound left https://th-i.thgim.com/public/entertainment/movies/sa1ige/article71610293.ece/alternates/FREE_1200/Apple2.jpeg Apple Music new logo. Apple Music has redesigned the logo and branding to turn sound into visuals, using liquid, light and glass-inspired motion to make music feel physical Apple Music has introduced a new visual identity built around this concept: creating images from sound. The redesign includes a new logo mnemonic, a revised wordmark, and a visual language that draws on the movement of liquid, light and glass.
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