Apple may exceed 10% smartphone market share

Hello, this is Priyanka Salve, writing to you from Singapore.

Welcome to the latest edition of " Inside India " — your one-stop destination for stories and developments from the world's fastest-growing large economy.

While U.S. tech major Apple ranks among the major smartphone brands in many Asian countries, India is an outlier, with Chinese brands and Korea's Samsung dominating the market. But last Friday, Apple's latest iPhone launch resulted in long queues outside the company's stores across major Indian cities.

This week I dig deeper to understand what's driving Apple's popularity.

Any thoughts on today's newsletter? Share them with the team.

Boosted by the strong demand for the latest iPhone 18 Pro and Pro Max, U.S. smartphone maker Apple is set to increase its share in India, a hotly contested market largely dominated by Chinese smartphone companies and Korea's Samsung .