Apple Limitis iPhone Duo Purchases to 2 Foldable Phones Per Person
Apple has implemented a purchase limit of two iPhone Duo foldable phones per customer to manage high demand and limited initial stock. This strategy mirrors previous Apple product launches, such as the original iPhone in 2007.
Why it matters
Purchase restrictions are a key indicator of supply chain constraints and high consumer anticipation for new hardware categories.
For the first time in many years, Apple is limiting how many phones you can buy.
Abrar Al-Heeti/CNET If you were hoping to score multiple iPhone Duo devices from Apple when the new foldable becomes available on Friday, we have some bad news for you: The tech giant is limiting sales of the phone to two per person.
In keeping with the limitation reported earlier this week by MacRumors , when we attempted to add more than two to our bag on the Apple Store, we got the following message: “A maximum of 2 iPhone Duo can be purchased per customer. Please adjust the total quantity of iPhone Duo in your order before checking out.”
The limit of two foldables per purchase will presumably also apply to those shopping in-store when the phone finally launches on Friday.
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