Apple launches ‘Upgrade’ program to lease new devices
Apple has introduced a new leasing program called 'Apple Upgrade' in the US, allowing customers to lease devices like iPhones and Macs. The move comes amid rising hardware costs and warnings from CEO Tim Cook about future price hikes.
Why it matters
The program reflects a broader industry trend of shifting hardware ownership to subscription-based models to manage consumer affordability.
Apple has officially introduced “Apple Upgrade,” a new leasing program that aims to make it easier to get your hands on the latest iPhone, Mac, iPad, and Apple Watch models. The service is launching today in the US, and works like a car lease — allowing users to keep a device at the end of their subscription period, pay off the device early, or upgrade early to a…
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