Apple joins foldable phone race with US$1,999 passport
Apple has entered the foldable smartphone market with the launch of the 'Duo', a $1,999 device designed to compete with Samsung and Huawei. The phone features a passport-sized form factor and a 7.6-inch internal display, marking a major design shift for the company.
Why it matters
Apple's entry into the foldable category is expected to mainstream the technology, potentially disrupting the current market dominance of existing foldable manufacturers.
BURSA SGX Home Tech Make The Edge Malaysia your preferred source on Google CUPERTINO, California, (Sept 9): Apple on Wednesday redefined its flagship smartphone with the launch of the Duo, a folding US$1,999 (RM8,134) iPhone, betting its design and promises of data privacy will let it leap ahead of rivals who have been selling folding phones for years.
The Duo could shake up a category long dominated by Samsung and Chinese companies like Huawei, whose devices have struggled to move beyond a niche audience. Analysts have long said Apple's entry could be the catalyst foldables need, helping bring the form factor into the mainstream much as the company did with smartwatches and wireless earbuds.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in