Apple is reportedly working on iPhone game controllers
Apple is reportedly developing dedicated game controllers for the iPhone, likely to be branded under its Beats subsidiary. The move aims to capture a broader gaming audience by offering more affordable, lifestyle-oriented hardware.
Why it matters
This potential expansion into gaming hardware signals Apple's intent to deepen its integration into the mobile gaming ecosystem and compete with dedicated gaming peripheral manufacturers.
Bloomberg’s Mark Gurman says Apple is developing two game controllers for the iPhone and will likely sell them under the Beats brand. Rumors that Apple might enter the game controller business have circulated for some time. But last week, MacRumors reported finding two references in macOS 26.7’s code to two game controllers identified as first-party devices.
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