Apple Is Reportedly Working on Beats-Branded Game Controllers for iPhones
Apple is reportedly developing Beats-branded gaming controllers for the iPhone, according to code found in iOS 26.7 and industry reports. This move suggests Apple may use the Beats subsidiary to offer gaming accessories at a lower price point than premium Apple-branded hardware.
Why it matters
Expanding the Beats brand into gaming hardware could allow Apple to capture more of the mobile gaming market without diluting its premium brand image.
<p>Apple has entered multiple new product categories in recent years, and among the next few debuts might be a gaming controller for iPhones.</p><p>After a MacRumors reader found <a href="https://www.macrumors.com/2026/09/04/macos-26-7-code-game-controllers/" target="_blank" title="(Opens in a new tab)">references</a> to two unreleased iPhone gaming controllers in iOS 26.7 code last week, Bloomberg's Mark Gurman <a href="https://www.bloomberg.com/news/newsletters/2026-09-13/apple-s-iphone-duo-will-make-foldable-phones-the-new-normal-apple-store-revamp-mtzvsb60" target="_blank" title="(Opens in a new tab)">reports</a> that Apple has been working on those controllers for nearly a year and could release them under the Beats brand.</p><p>Apple <a href="https://au.pcmag.com/audio/11775/apple-buys-beats-electronics-beats-music-for-3-billion" target="_blank" title="(Opens in a new tab)">acquired</a> Beats for $3 billion in 2014 and has since used the brand to sell <a href="https://www.pcmag.com/picks/the-best-iphone-17-iphone-air-cases" target="_self">iPhone cases</a> and USB-C cables alongside its range of independent audio products.
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