Apple is reportedly preparing iPhone price hikes
Apple is reportedly planning to increase prices for its upcoming iPhone 18 lineup, following similar price hikes across its other product categories. The company is likely responding to rising manufacturing costs and global memory shortages.
Why it matters
As a market leader, Apple's pricing strategy often sets the standard for the broader consumer electronics industry and impacts consumer purchasing power.
When Apple announced price hikes across many of its product lines earlier this summer, there was one product that was noticeably absent: the iPhone.But, just like it did with the MacBook and iPad, it appears that Apple will soon be raising prices on the iPhone, too. It looks like the tech giant was just waiting to adjust prices until the new iPhone 18 lineup is announced, which will almost certainly happen at the company's annual September event.According to Bloomberg Apple expert Mark Gurman, the source of virtually all news about unreleased Apple products, the company is currently preparing for iPhone price hikes. Just how high will prices go? That's what Apple is still deciding, Gurman reports.iPhone prices could increase by $100 or moreAn iPhone price hike has seemed inevitable for months.
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