Apple is reportedly cutting hundreds of jobs from Siri, Vision Pro teams
Apple is laying off over 200 employees across its Vision Pro, Siri, and Intelligent Systems teams as part of a strategic pivot toward AI development. The company is currently navigating a difficult transition period marked by rising production costs and legal disputes with OpenAI.
Why it matters
These cuts signal Apple's aggressive reallocation of resources to compete in the generative AI race, potentially deprioritizing its high-end hardware experiments.
Apple is chopping down the team behind the Vision Pro, its long suffering VR headset , while eliminating positions across a number of other teams, Bloomberg reported .
Over 200 positions, all told, have been cut, sources told Bloomberg, with around 100 from the Vision Pro team. The other 100 have impacted the team behind Siri and another called Intelligent Systems Experience, which focuses on the integration of AI into devices. Sources say the company is reshuffling to focus on its newer AI efforts and new devices.
Apple confirmed the cuts to Bloomberg, saying it was looking “to evolve our business to deliver the best experiences for our users.” It added: “While we will create new roles as part of this change, it will also impact a limited number of existing roles.” TechCrunch reached out to Apple for more information.
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