Apple is raising iPhone prices by $100 on all of its old models
Apple has increased the pricing of its older iPhone models following the launch of the new iPhone Duo and iPhone 18 Pro. Consumers looking for more affordable options will now face higher costs across the previous generation lineup.
Why it matters
This pricing strategy signals a shift in Apple's market positioning, potentially reducing the accessibility of entry-level devices for budget-conscious consumers.
Following Apple’s “Surprise and shine” event that saw the announcement of the iPhone Duo and the iPhone 18 Pro, the company increased the price on all of its last-gen iPhones that are still available for purchase.
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