Apple is racing to make Siri more agentic
Apple is accelerating its development of a more 'agentic' version of Siri to compete with advanced AI models like OpenAI's and Meta's. The company plans to introduce deeper app integration and autonomous task-handling capabilities over the coming year.
Why it matters
This shift represents Apple's strategic response to the rapid advancement of generative AI, aiming to maintain its competitive edge in the consumer technology market.
Bloomberg’s Mark Gurman says CEO John Ternus is pressuring AI czar Craig Federighi to accelerate the Siri roadmap and deliver a powerful AI agent that can compete with OpenAI’s Dots or Meta’s Muse. While Federighi has delivered a functional version of Siri AI on an incredibly short timeline, the company has no illusions that it’s keeping pace with its rivals.
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