Apple is holding its iPhone launch event on September 9

Apple has scheduled its next product launch event for September 9, where it is expected to introduce new iPhone models and potentially a foldable device. This event will also mark the first major presentation under incoming CEO John Ternus.
Why it matters
The event is a significant milestone for Apple, representing both a major hardware update cycle and a leadership transition at the world's most valuable tech company.
Apple announced on Wednesday that its next launch event is taking place on September 9, with a “Surprise and Shine” tagline.
The article reports on scheduled corporate events and industry rumors in a standard, objective tech-journalism style.
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