Apple iPhone Ultra preview: New foldable phone set for September launch
Apple is expected to unveil a new foldable smartphone, rumored to be called the iPhone Ultra, at its upcoming September event. The company is reportedly shifting its focus toward premium devices while delaying the release of the standard iPhone 18.
Why it matters
This marks a significant strategic pivot for Apple as it enters the competitive foldable market, potentially influencing global smartphone design trends.
shares Share article Apple have sent out invitations to an exclusive event inside the company’s global headquarters in California to be held at 3am AEST on September 10.
Annually, the September event is when the tech giant announces its next generation of iPhones , but this year there’s a twist.
The Steve Jobs Theatre at Apple Park in California. Apple/Trevor Long
It’s widely rumoured that Apple will not announce an entry-level iPhone next month, instead focussing on the premium end of the market and shifting the likely “iPhone 18” announcement into early 2027.
Instead, the expectation is that Apple will announce an iPhone 18 Pro, and iPhone 18 Pro Max and an all-new product - the Foldable iPhone - rumoured to be called the iPhone Ultra.
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