Apple iPhone 17, iPhone Air prices go up by over 20% in India, as iPhone prices rise across the board
Apple has significantly increased the prices of its iPhone 17 and iPhone Air models in India by over 20% following the launch of the iPhone 18 Pro series and iPhone Duo. This hike, attributed partly to a "memory crunch," makes Indian prices considerably higher than U.S. counterparts, with some iPhone 17 Pro models also discontinued. The base iPhone 18 and successor to iPhone Air are expected in mid-2027.
Why it matters
This impacts consumers in India planning to purchase or upgrade iPhones, reflecting broader trends in smartphone pricing, supply chain issues, and Apple's market strategy in key regions. It also highlights the global disparity in tech product pricing.
Apple has hiked the price of its iPhone 17 by more than 20% in India, following the reveal of its iPhone 18 line-up this year.
The Apple iPhone 17 phone, which was launched at ₹82,900, now sells at ₹99,900. This is a massive hike of ₹17,000. Similarly, the iPhone Air now costs ₹1,49,900 when compared to the previous tag of ₹1,19,900; a ₹30,000 increase.
The price increases came minutes after Apple launched the iPhone 18 Pro series and its first ever foldable phone, the iPhone Duo, on Wednesday, during its September 9 ‘Surprise and Shine’ event.
With new CEO John Ternus at the helm, the Cupertino-based company did not launch the iPhone 18’s base model or the successor of the iPhone Air.
Now, it is expected that both the Apple iPhone 18 and the iPhone Air might be launched in the middle of 2027.
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