Times of India·3 min read·medium

Apple increases prices of iPhone 17 series, iPhone Air & iPhone 16

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TOI TECH DESK
Apple increases prices of iPhone 17 series, iPhone Air & iPhone 16
AI Summary

Apple has implemented significant price increases for several iPhone models in India, including the iPhone 17 series and the iPhone Air. The revisions follow the launch of the iPhone 18 Pro series, with some models seeing price hikes of up to Rs 30,000.

Why it matters

Price adjustments in major markets like India reflect Apple's global pricing strategy and the impact of currency fluctuations or market positioning.

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Apple iPhone 18 Pro series has been launched, and on the heels of the unveiling, Apple has adjusted its iPhone pricing hierarchy in India, introducing significant upward price revisions across both current-generation and earlier models. The base variant, which was launched starting at Rs 82,900 for the 256GB version, is now available for purchase at a starting price of Rs 99,900. The 512GB version is now priced at Rs 1,24,900. The phone comes in five distinct finish options: mist blue, sage, lavender, black and white. Apple has also increased the prices of iPhone 16, iPhone 17e and iPhone Air.iPhone 17, iPhone 16, iPhone 17e and iPhone Air price in IndiaThe entry-tier iPhone 17e sees a Rs 15,000 increase, climbing from its introductory Rs 64,900 tag to Rs 79,900. Meanwhile, the older iPhone 16 jumps by Rs 10,000 to reach Rs 89,900.

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