Apple in talks with startup that shrinks AI models to run on an iPhone
Apple is in early discussions with startup PrismML to utilize technology that compresses large AI models to run locally on iPhones. This move aims to enhance Siri's capabilities while maintaining user privacy and reducing reliance on cloud computing.
Why it matters
On-device AI processing is a critical competitive frontier for smartphone manufacturers seeking to balance high-performance features with data privacy and latency constraints.
Apple is in talks with a small Silicon Valley company that says it can shrink powerful artificial intelligence models enough to run directly on an iPhone, the startup's CEO told CNBC.
The article reports on business negotiations and technical strategy without loaded language or political framing.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in