Apple hikes prices again, this time for Apple TV and Apple One
Apple has increased the monthly subscription prices for its Apple TV+ streaming service and the Apple One bundle in the United States. This follows a broader trend of rising costs for digital services amid ongoing economic inflation.
Why it matters
The price hikes reflect the increasing cost of digital entertainment subscriptions for consumers and the ongoing debate over corporate pricing strategies.
Apple hiked the prices of all of its hardware products back in June. As we're all anxiously waiting for the company to make its iPhones more expensive too, in the meantime, it has made two of its services more expensive.
We're talking about Apple TV ( previously known as Apple TV+ ) and the Apple One all-encompassing subscription, which already got more expensive last month for its family and premier plans. Today, the individual plan is getting pricier too. Apple TV is now $14.99 per month in the US, up from $12.99. The annual plan goes from $99.99 to $119.99.
At the same time, the individual Apple One plan is now priced at $21.95 per month, up from $19.95. This is a bundle that includes Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, and iCloud+.
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