Apple hikes price of older iPhones, now more expensive than at launch
Apple has increased the prices of several older iPhone models following the announcement of the new iPhone 18 series. This move deviates from the company's historical trend of discounting older devices after new product launches.
Why it matters
This pricing strategy reflects a shift in corporate profit-maximization tactics in the tech sector, potentially impacting consumer purchasing behavior.
Apple has raised the prices of its iPhone 16, 17, 17e, and Air, quietly making the changes to coincide with its announcement of the new iPhone 18 Pro, 18 Pro Max, and foldable Duo. Some of them are now even more expensive than they were at launch.
iPhone 18 Pro price report: Apple confirms price hikes
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