Apple has decided to compete for creativity app users
Apple is shifting its strategy for creativity apps by hiring a manager in Poland to focus on subscriber acquisition and retention. This marks a return to more aggressive marketing tactics for their creative software suite.
Why it matters
It signals a potential pivot in Apple's long-standing 'hands-off' marketing approach for professional creative software, aiming to compete more directly for market share.
After not seeming to have a clear go-to-market strategy for their creativity apps over the last 15 years…
The article reports on corporate hiring and strategy shifts based on public job postings.
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