TechCrunch·3 min read·medium

Apple has a new way prove your iPhone photos aren’t AI slop

T
Tim De Chant
Apple has a new way prove your iPhone photos aren’t AI slop
AI Summary

Apple has introduced a new 'Reference Image' feature for the iPhone 18 Pro that uses signed sensor data to verify the authenticity of photos. This tool aims to combat AI-generated content by creating a digital negative that can be compared against edited versions of an image.

Why it matters

As AI-generated imagery becomes more prevalent, tools that verify the provenance and authenticity of digital media are becoming essential for maintaining trust in photojournalism and digital communication.

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In a world awash in AI slop, Apple wants you to trust what gets captured on its iPhones.

The company announced Wednesday during its Surprise and Shine event that it is introducing Apple Reference Image, a feature it says can prove whether an image taken with the iPhone 18 Pro is authentic.

“This is vital for photojournalists and photographers,” the company said.

When a photo is taken, the main camera sensor also captures signed sensor data which Apple’s Private Cloud Compute service then turns into an “unalterable image” viewable in the Photos app. The reference image can then be compared with other versions of the photo to determine whether any changes have been made. Apple likens the reference image to a “digital negative.”

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