Apple event live updates: New CEO John Ternus expected to reveal first foldable iPhone
Apple's new CEO, John Ternus, is set to lead his first major product event, where he is widely expected to unveil the company's first foldable iPhone, potentially priced over $2,000. The event will also likely feature new high-end iPhones and anticipated price increases across Apple's product lineup. Ternus, who recently took over from Tim Cook, posted a cryptic video on X to build anticipation for the event.
Why it matters
This event marks a significant leadership transition for Apple and could signal a new product direction with the introduction of a foldable iPhone, potentially reshaping the smartphone market and impacting Apple's financial performance and stock value.
John Ternus will lead his first Apple event as CEO on Wednesday. The livestream kicks off at 1 p.m. ET. Monica Schipper/WireImage For the first time in 15 years, a new CEO will kick off Apple's big fall event. New high-end iPhones — and price hikes — are expected. A noted "product guy" who previously led Apple's hardware team, CEO John Ternus is expected to announce a slew of new devices, including a splashy new foldable iPhone that could command a $2,000+ price tag. Ternus took over for Tim Cook at the start of the month. The product keynote is the new CEO's chance to introduce himself to the wider world of Apple fans and pitch them on gadget upgrades. Investors will be listening to see if he drops any bread crumbs that illuminate what Apple's priorities will be under his tenure.
Also covering this story
19 other newsrooms covered this event. We read each version separately.
Eight Years in the Making: Apple's Foldable iPhone Could Restart the Smartphone Upgrade Cycle
Huawei’s $3,000 Mate XT2 Takes Aim at Apple’s Foldable Plans
iPhone 18 launch event on September 9: How, when and where to watch
Xiaomi’s wide foldable promises more power than Samsung’s
Apple Event Live Blog: Folding iPhone, Apple Watch Series 12, AirPods, and More
Apple's $2,000 Foldable iPhone Was 10-Years In The Making
Huawei launches new foldable smartphone as competition with Xiaomi, Apple heats up
Huawei and Xiaomi are launching new foldable phones days before Apple's event
How to watch Apple’s foldable iPhone announcement
Surprise and Shine: All the News From Apple's Sept. 9 Event. iPhone 18 Pro, Foldable Ultra, Apple Watches, More
Apple’s $2,000-Plus Foldable iPhone Was a Decade in the Making - Bloomberg.com
Apple event expected to deliver foldable iPhone and debut of new CEO John Ternus
Xiaomi, Huawei take on Apple’s rumored foldable iPhone
Apple Event 2026 Live: The First Foldable iPhone, iPhone 18 Pro, Apple Watch 12 and More
Some people are worried Apple's folding iPhone design could present a brand new health risk - Creative Bloq
Dbrand Already Has iPhone Ultra Cases, Spoiling Apple's Surprise
What Will Apple Call Its Foldable iPhone?
New CEO, foldable iPhone, AI: Apple faces a pivotal keynote
Apple’s new CEO John Ternus expected to debut foldable iPhone at event Wednesday - Yahoo Finance
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in