Apple event live updates: New CEO John Ternus expected to reveal first foldable iPhone
Apple's new CEO, John Ternus, is set to lead his first major product event, where he is widely expected to unveil the company's first foldable iPhone, potentially priced over $2,000. The event will also likely feature new high-end iPhones and anticipated price increases across Apple's product lineup. Ternus, who recently took over from Tim Cook, posted a cryptic video on X to build anticipation for the event.
Why it matters
This event marks a significant leadership transition for Apple and could signal a new product direction with the introduction of a foldable iPhone, potentially reshaping the smartphone market and impacting Apple's financial performance and stock value.
John Ternus will lead his first Apple event as CEO on Wednesday. The livestream kicks off at 1 p.m. ET. Monica Schipper/WireImage For the first time in 15 years, a new CEO will kick off Apple's big fall event. New high-end iPhones — and price hikes — are expected. A noted "product guy" who previously led Apple's hardware team, CEO John Ternus is expected to announce a slew of new devices, including a splashy new foldable iPhone that could command a $2,000+ price tag. Ternus took over for Tim Cook at the start of the month. The product keynote is the new CEO's chance to introduce himself to the wider world of Apple fans and pitch them on gadget upgrades. Investors will be listening to see if he drops any bread crumbs that illuminate what Apple's priorities will be under his tenure.
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