Apple Enters Foldable Phone Market, Challenging Samsung
Apple is expected to launch its first foldable iPhone, the 'iPhone Ultra,' on September 9, directly challenging Samsung's dominance in the foldable market. The device is projected to feature a high price point and advanced display technology, while Samsung prepares to counter with a new midrange model.
Why it matters
Apple's entry into the foldable segment marks a significant shift in the smartphone market and could accelerate mainstream adoption of foldable devices.
Apple is set to unveil its first foldable iPhone on Sept. 9, entering a market dominated by Samsung Electronics. With the broader smartphone market facing a sharp downturn, Apple is targeting the growing foldable segment as it seeks to protect its margins.
Apple said it will hold a special event at Apple Park in Cupertino, California, under the theme "Surprise and Shine." The company is widely expected to unveil its first foldable device, tentatively called the iPhone Ultra, alongside the iPhone 18 Pro series. The launch comes seven years after Samsung introduced its first Galaxy Fold in 2019.
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