Apple discloses deal to hire team and license tech from personalized podcast startup Huxe

Apple revealed in a regulatory filing that it has reached an agreement to bring on team members and technology from personalized audio startup Huxe, in what’s commonly known as a reverse acqui-hire deal.

As first reported in MacRumors , Apple disclosed to the European Commission that it has agreed to make employment offers to “certain employees of Huxe AI,” and to “receive a non-exclusive license to Huxe’s intellectual property rights.”

Reverse acqui-hires emerged in recent years as a way for larger companies to hire key team members and license technology from startups without acquiring the startups outright — presumably allowing them to build up AI talent and tech without drawing as much antitrust scrutiny. (Confusingly, these deals have both been referred to as “reverse acqui-hires” and as plain old “acqui-hires.” )