Apple destroyed the mid-tier watch market. Now it's coming for the $200 billion eyewear industry. - The Next Web
Apple is reportedly planning to enter the $200 billion eyewear market with smart glasses by late 2027, following a strategy similar to its disruption of the watch industry. The company aims to compete with major eyewear brands by integrating AI and iPhone connectivity.
Why it matters
Apple's entry into the eyewear sector could significantly disrupt traditional fashion and health-tech markets.
Apple plans to disrupt the $200B eyewear market the way it disrupted watches. Swatch fell 28%, Fossil 70%. Smart glasses are targeting late 2027.
The article analyzes market trends and corporate strategy based on industry reports.
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