Apple Cuts Vision Pro Roles to Focus on Smart Glasses Push
Apple is restructuring its internal teams, resulting in approximately 200 job cuts across its Vision Pro, Siri, and AI software divisions. The company is shifting its strategic focus toward developing AI-powered smart glasses rather than immersive headset hardware.
Why it matters
This pivot signals a major shift in Apple's hardware strategy, reflecting the broader tech industry's move toward AI integration over standalone VR/AR headsets.
Apple is realigning some teams as it shifts its focus to new devices and artificial intelligence (AI), Bloomberg reported Friday (Aug. 21), citing unnamed sources.
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Amid this shift, Apple is cutting jobs across its teams responsible for the Siri digital assistant, the Vision Pro headset and the Intelligent Systems Experience organization that is responsible for some AI features on devices. The company is largely shutting down a team focused on gaming for the Vision Pro, according to the report.
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