Apple Considers Screenless Fitness Tracker to Expand Wearabl…
Apple is reportedly developing a screenless health and fitness tracker to compete with devices like the Oura ring and Whoop band. The project is in the prototype stage, with a potential release date no earlier than 2028.
Why it matters
This signals Apple's intent to diversify its wearable technology portfolio beyond the Apple Watch into the specialized health-tracking market.
| Listen to Article Listen --> Apple is developing a new health and fitness tracker in response to the growing popularity of Whoop ’s wrist-worn device and Oura ’s smart ring, Bloomberg reported Tuesday (Sept. 22), citing unnamed sources.
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Apple’s device would be worn on the wrist and would differ from the Apple Watch in that it would have a thin fabric band, a sensor-equipped computing module, no screen and a simpler interface focused on fitness and health tracking, according to the report.
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