Apple Confirms October 28 ‘Pro And Tell’ Event - First Touchscreen MacBook Pro Expected
Apple has scheduled an October 28 event where it is expected to unveil a touchscreen MacBook Pro, a new iMac, and an updated iPad mini. This follows the high-demand launch of the iPhone Duo, which has seen shipping estimates pushed into 2027.
Why it matters
The introduction of a touchscreen laptop represents a significant shift in Apple's hardware design philosophy and product strategy.
AAPL Key points: Apple is expected to introduce a refreshed iMac and iPad mini along with MacBook Pro, according to Bloomberg. The event follows the iPhone Duo's preorder launch, which pushed delivery estimates into January 2027 amid strong demand and limited supply. KeyBanc analyst Brandon Nispel maintained an ‘Underweight’ rating and a $250 price target on Apple stock. Apple Inc. (AAPL) on Monday confirmed an Oct. 28 product launch event in Los Angeles, where the company is expected to unveil its first touchscreen MacBook Pro, marking a major shift in its longstanding approach to laptop design.
According to Bloomberg, the event, dubbed “Pro and tell,” will feature a low-end MacBook Pro powered by Apple's M6 chip, a refreshed iMac and an upgraded iPad mini.
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