Apple CEO on how Steve Jobs’ ‘furniture story’ inspires product design at the company

Apple CEO John Ternus, who recently stepped into the top leadership position after guiding the company’s hardware engineering teams across multiple device generations, has shared how an iconic Steve Jobs philosophy continues to dictate Apple’s design standards – even on its most budget-friendly devices. Speaking soon after the launch of the MacBook Neo earlier this year, Ternus revisited one of his favourite stories about the late Apple co-founder, illustrating how attention to unseen details remains the foundation of the company’s product line.The ‘carpenter's lesson’Ternus recounted a quiet moment involving Jobs moving a bedroom dresser away from the wall.“Steve was moving a piece of furniture, a chest of drawers, and pulled it away from the wall and looked at the back and was just reflecting on the carpenter who had made it beautiful.