Apple CEO Eyes Faster Product Releases and Fewer Middle Managers
Apple CEO John Ternus is initiating a corporate restructuring aimed at accelerating product development and streamlining management. The strategy focuses on increasing engineering efficiency and potentially moving away from traditional seasonal product release cycles.
Why it matters
As one of the world's most valuable companies, shifts in Apple's management and release strategy could significantly impact the consumer electronics market and industry standards.
Apple Inc. Chief Executive Officer John Ternus , just weeks into the role, is moving to overhaul the iPhone maker in an effort to accelerate product development, broaden its range of devices and create a leaner organization with a greater focus on engineering.
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