Apple Brings App Permissions to Life in Humorous Privacy Campaign with Yue Yun Peng
Apple has launched its fourth annual privacy campaign in China, featuring comedian Yue Yun Peng to explain iPhone App Permissions. The campaign uses humorous films and animations to educate users on data control.
Why it matters
It demonstrates how major tech companies use localized marketing to address consumer concerns regarding data privacy and digital security.
Apple has launched the fourth year of its China privacy campaign, once again partnering with Crosstalk comedian Yue Yun Peng in a series directed by Zhang Dapeng.
The article is a factual report on a corporate marketing campaign.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in