Apple breaks its silence on the privacy crackdown that’s roiled the online ad industry
Apple has published a blog post explaining its recent privacy updates that restrict 'identity resolution' techniques used by adtech companies. The company argues these measures are necessary to prevent cross-site tracking as the industry moves away from traditional third-party cookies.
Why it matters
This move significantly impacts the digital advertising ecosystem, forcing companies to rethink how they track users and measure campaign effectiveness.
John Ternus' Apple is waging war on advertising identifiers. Benjamin Fanjoy/Getty Images Apple roiled the ad industry with an unexpected new crackdown on web trackers. The tech giant has now issued a rationale for why it's stamping out "identity resolution." The ad industry has concerns Apple's latest privacy move may hamper targeting and measurement. Apple's latest privacy crackdown left the online ad industry scrambling for answers. Now, the tech giant has finally offered some. Late on Monday, Apple published a blog post laying out its rationale for new restrictions that block technology used to identify and track consumers across websites. The changes are implemented through WebKit, the browser engine that powers Safari and other browsers on iPhones and iPads.
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