Apple bets on new screen gadget, Siri AI in home device push
Apple has introduced the HomeView, a $299 wall-mounted smart home device featuring an AI-upgraded version of Siri. The product is part of a broader strategy to compete in the connected home market.
Why it matters
Apple's expansion into dedicated smart home hardware signals a strategic push to integrate its AI ecosystem into domestic living spaces.
A man points at the Apple HomeView, an iPad-like device meant to hang on walls or perch on tabletops that will showcase its AI-upgraded Siri virtual assistant, during a launch of smart home products in New York City, US, October 13, 2026. REUTERS/Shannon Stapleton People view the Apple HomeView, an iPad-like device meant to hang on walls or perch on tabletops that will showcase its AI-upgraded Siri virtual assistant, during a launch of smart home products in New York City, US, October 13, 2026. REUTERS/Shannon Stapleton A man takes a picture of the Apple HomeView, an iPad-like device meant to hang on walls or perch on tabletops that will showcase its AI-upgraded Siri virtual assistant, during a launch of smart home products in New York City, US, October 13, 2026.
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