Apple bets on heart-health features to win watch buyers
Apple is focusing heavily on advanced heart-health monitoring features to market its smartwatches in India, where overall shipments are declining but high-end model demand is rising. The new Apple Watch Series 12 and Ultra 4 feature redesigned sensors capable of continuous, high-frequency background heart rate monitoring.
Why it matters
Demonstrates how consumer tech giants are leveraging health-tracking innovations to capture growth in emerging premium device markets like India.
NEW DELHI: Apple is putting more detailed heart-health readings at the centre of its Watch pitch in India, where overall smartwatch shipments are declining but demand for advanced models is growing.Eric Jue, director of Apple Watch Worldwide Product Marketing, told TOI that the redesigned sensor in the Apple Watch Series 12 and Ultra 4 can measure heart rate as often as every five seconds in the background, including while users are moving.
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